The Signorelli Company and EMCID Announce Acquisition of Prime Acreage in Valley Ranch Entertainment District for Convention Center
February 12, 2025 THE WOODLANDS, TEXAS (Feb. 10, 2025) -- The Signorelli Company announces that East Montgomery County Improvement District (EMCID) has acquired approximately nine acres of prime commercial land for the site of its new 210,000-square-foot convention center in the Entertainment District at Valley Ranch Town Center in New Caney, TX. Construction is underway, marking the next phase of the Valley Ranch community’s rapid expansion as a premier destination for commerce, entertainment and corporate growth in Greater Houston. The new convention center will be the seventh largest in Texas and is designed to accommodate major corporate events, trade shows, local and regional youth sporting events, consumer expos, galas and other large-scale gatherings. “This convention center is a game-changer for Valley Ranch and a pivotal anchor in the Entertainment District,” said Danny Signorelli, CEO of The Signorelli Company. “With nearly 200 acres of active and planned development, this venue will be a major driver of foot traffic, fueling demand for more dining, retail, and entertainment offerings. It also enhances the appeal of Valley Ranch as a corporate destination, offering companies a strategic, highly connected location with unmatched live-work-play amenities.” Strategically located at the intersection of Grand Parkway (SH 99) and I-69, Valley Ranch benefits from high-quality regional connectivity, with Downtown Houston just 25 minutes away, The Woodlands only 10 minutes away, and George Bush Intercontinental Airport only 15 minutes away. Valley Ranch Town Center already ranks as the most trafficked outdoor shopping center in the Houston metro area according to Placer.ai. Convention Center Features and Economic Impact Preparing for a wide range of events, EMCID’s convention center design includes a 55,000-square-foot ballroom/exhibit hall, nearly 20,000 square feet of meeting space, and approximately 25,000 square feet of pre-function and lobby space and outdoor courtyards. An attached 813-space parking garage and future space for a full-service, connected hotel are in the plan. “This project aligns perfectly with our mission to foster economic growth, create jobs, and enhance quality of life for East Montgomery County,” said Frank McCrady, EMCID President & CEO. “With The Signorelli Company’s expertise in high-impact, visionary developments, we’re confident this venue will be a catalyst for new business, increased tourism and elevated entertainment options for residents and visitors.” EMCID estimates the convention center will generate nearly $1.73 billion over the next 30 years in new net spending within the improvement district and about $35.1 million in sales, hotel and venue taxes. The project is expected to generate more than 500 direct and indirect full-time equivalent jobs. In December, 2024 EMCID announced the sale and delivery of just over $159 million in sales tax revenue bonds to fund the construction. Rapid Growth Continues for Valley Ranch When fully developed, Valley Ranch Entertainment District will add approximately 1 million square feet to the Valley Ranch community. Currently the convention center brings total Entertainment District space commitments to approximately 425,000 square feet including:
Adding to the momentum, Signorelli Company recently announced the launch of The Marketplace at Valley Ranch, a 115-acre upscale shopping district, further diversifying the community’s retail and lifestyle offerings. Valley Ranch Town Center features 1.75 million square feet of retail, office, entertainment, restaurant and mixed-use space, with more developments in progress. The adjacent Valley Ranch residential community includes more than 2,000 single-family and multifamily homes, with additional sections under development. To learn more about Valley Ranch Town Center, visit www.shopvrtc.com. The Signorelli Company has five additional communities underway in Montgomery County including Cielo, a 265-acre community in Conroe; Firefly, a 3,000-acre community 15-minutes from Valley Ranch near FM 2090; Chapel Run, a 159-acre community near Lake Conroe; Magnolia Springs, a 665-acre community along FM 249; and Granger Pines, a 460-acre community between Interstate 45 and Interstate 69. Beyond Montgomery County, The Signorelli Company continues to expand its footprint across Greater Houston and Texas. Dozens of developments are in progress along with a future pipeline of more than 32,000 lots, including Austin Point, a 4,700-acre, regionally transformative development in Fort Bend County. This portfolio reinforces The Signorelli Company’s position as a Texas leader in large-scale master-planned development, bringing dynamic, sustainable communities to life across the state. For more information, visit www.signorellicompany.com
### Media Contacts: Jhanae Kelley | Carbonara Group Cherri Carbonara | Carbonara Group Jhanae@carbonaragroup.com | 713-524-8170 Cherri@carbonaragroup.com | 713-524-8170
About The Signorelli Company Since 1994, The Signorelli Company, founded by Danny Signorelli, has pioneered green markets, exemplified vision and creativity in placemaking and developed and built the finest places where families can live, work, shop and play. Diversified in most aspects of real estate, from single- family and multi-family to retail, commercial, land development, and mixed-use projects, The Signorelli Company is recognized as a leader in Texas and is one of the largest privately held development companies in the state. The company is headquartered in The Woodlands, TX. For more information about The Signorelli Company, visit signorellicompany.com or follow the brand via Facebook, X, LinkedIn or Instagram.
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