Lumos, innovative 45,000-square-foot entertainment complex to debut at Valley Ranch Town Center

September 11, 2024

Major technology-forward attraction adds momentum to development of  Valley Ranch Entertainment District

THE WOODLANDS, TEXAS  (Sept. 9, 2024) -- The Signorelli Company and Lumos, LLC today announce a lease agreement for the debut of Lumos, an innovative 45,000-square-foot entertainment experience for families, social adults and corporate events. Located at 22296 Market Place Drive in New Caney, Texas, Lumos is scheduled to open in Spring 2025.

Lumos combines state of the art technology, such as augmented reality and 40-foot LED screen displays, with familiar game favorites such as bowling, laser tag, axe throwing, arcade gaming and more. By elevating family favorite attractions with technological wizardry, Lumos aims to create extraordinary moments for guests, whether it’s a casual night out with friends, a family birthday celebration or a corporate team-building event.

The Lumos concept is a strategic fit with Signorelli Company’s ongoing plans to develop the 60-acre Valley Ranch Entertainment District, designed as a fusion of entertainment, dining and cultural experiences. The district is the future home of a new 210,000-square-foot convention center spearheaded by the East Montgomery County Improvement District (EMCID). Currently the Valley Ranch Entertainment District includes The Hill at Valley Ranch, an outdoor, multi-purpose entertainment venue; Cinemark movie theater, Randall Reed Stadium and New Caney ISD Natatorium. Hope Media Group, the Houston-based ministry with multiple media brands including KSBJ, WayFM, and Spanish-language radio network, Vida Unida, is building a new Ministry & Media Center with state-of-the-art broadcast studios slated to open in 2025.  

“Lumos is an exciting new concept that further expands the appeal of our super-regional center for residents and visitors,” said Ralph Ireland, senior vice president of Commercial and Residential Development for The Signorelli Company. “From a scale and variety perspective, Lumos is an ideal addition to our vision for the Valley Ranch Entertainment District as we continue creating a dynamic entertainment destination unlike anything available in a suburban location.” 

Additional Lumos features include a 6,000-square-foot arcade with an Omni arena for virtual reality experiences, karaoke rooms and private event spaces.

Lumos is the creation of Greg Little, a former executive with Shell Oil Company who brings 24 years of experience in sales, marketing, customer experience and leadership to his role as founder and president.

“After conducting a great deal of market research and observing firsthand the popularity of Valley Ranch Town Center, I knew it was the ideal location for the debut of Lumos,” said Little. “Valley Ranch Town Center enjoys a strong and consistent customer base from the surrounding communities and, when the new convention center opens nearby, it will expand the target market exponentially.”

Recognizing that food and drink are an important part of any entertainment outing, Little said Lumos will have a cocktail bar, restaurant and outdoor patio for watching sports on oversized LED screens. Little plans for Lumos to offer delicious, high-quality versions of favorite fare. For example, pizza will be prepared in an authentic wood-fired oven imported from Italy. 

“Our goal with Lumos is to revolutionize this category of the entertainment industry with an exceptional guest experience from start to finish,” said Little.

Noting that Lumos will be within walking distance from the future conference and event center, EMCID’s President and CEO Frank McCrady believes this upscale entertainment venue will be a boon to future conference goers.

“Whether people are heading to a trade show, a conference or a youth sports competition, they all want somewhere to go and relax or have fun at the end of the day,” said McCrady. “This type of entertainment venue creates a synergy with our efforts to offer potential clients full packages that attract and recruit events.”

Valley Ranch Town Center is ideally situated at the rapidly growing corridor of Interstate 69 and the Grand Parkway and currently ranks as the #1 most visited open-air shopping center in Greater Houston. The center offers a diverse collection of shopping, dining, and entertainment options from both national brands and unique local operators.

Learn more about Lumos by viewing this short video and visit the website at lumossocial.com.  For more information on Valley Ranch Town Center, visit shopvrtc.com, and for more on Valley Ranch real estate developer The Signorelli Company, visit signorellicompany.com.

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Media Contacts: 

         Signorelli:  Cherri Carbonara cherri@carbonaragroup.com  832.473.6380

         Lumos:  Art Rason art.rascon@rasconmediagroup.com   713-533-0785

         EMCID:  Kelley Mattlage kmattlage@emctx.com   281-354-4419

About The Signorelli Company

Since 1994, The Signorelli Company, founded by Danny Signorelli, has pioneered green markets, exemplified vision and creativity in placemaking and developed and built the finest places where families can live, work, shop and play. Diversified in most aspects of real estate, from single- family and multi-family to retail, commercial, land development, and mixed-use projects, The Signorelli Company is recognized as a leader in Texas and is one of the largest privately held development companies in the state. The company is headquartered in The Woodlands, TX. For more information about The Signorelli Company, visit signorellicompany.com or follow the brand via Facebook, X, LinkedIn or Instagram.

About Lumos

Lumos is an upscale social entertainment venue that combines a mix of attractions such as bowling, laser tag, arcade games, virtual reality gaming, axe throwing, karaoke, a full-scale restaurant, and sports bar. From birthday parties to corporate events, sports watch parties, or simply hanging out with friends, Lumos seeks to be your social venue of choice. With live music events, karaoke rooms, and private event/party rooms, along with great food in the restaurant, by the bar, or at your bowling and axe throwing lane, there is going to always be fun happening at Lumos. And don’t forget the great prizes you can earn as you collect digital tickets in the oversized arcade. Learn more at lumossocial.com.